Introducing LA.com's Very Own Web Designer... Joseph Vu

Writing a story about one of my oldest friends was a pretty weird experience. Listening to my good ol' buddy of more than 20 years conduct himself in a professional and orderly manner was definitely new terrain for me and further proof that "he's all growns up" now.

Joe has been working at LA.com for a little over a year now and is not new to the new media field. He's always been interested in graphic design and putting websites together from scratch. It was pretty interesting to gain insight into an actual new media business - learning about the research that LA.com does to underestand their market audience and the lengths they go to in order to gain new devotees.

The biggest thing I learned from this story is that whatever you're selling, through whatever medium, it is still a business which must be run in some sort of similar, straightforward manner - no matter how cool the company is.